Internship Guide Part II: Making an Impression & The Next Steps  |  Digital Marketing Institute

Internship Guide Part II: Making an Impression & The Next Steps  |  Digital Marketing Institute.

Very good for anyone thinking of doing a intership this summer from the class


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“Surfing the web in a filter bubble”.

Image                          Surfing the web in a filter bubble? this is news to me. When I saw the title for this I said to myself what is this about? so like others in the class I presume I took to Google in search of answers and found more than I bargained for. After my research I found that basically a filter bubble is a program as such which based on you current information for example for me Killarney Co. Kerry is my address the filter bubble shows up relevant stuff to my likes which I may have stated on my facebook etc say football and then show me matches happening in and around the Killarney area.Now when I explained it like this to myself I believe I already new about it but just didn’t really take much notice of it all ignorance being bliss and that. So after all this the topic certainly peaked my interest and so i further researched it and came across the argument  for and against the filter bubble and personally I would have to say I am for the filter bubble.Image When I search the web for matches on in my area I don’t want to know about matches in Dublin or even further away. I want to have stuff relevant to me appearing on the of my Facebook or YouTube not something completely irrelevant to me and wasting my time. I do understand though where the opposition to the filter bubble comes from where it feels like the search engines like that of Google, Bing are just feeding you want you want to hear so to speak and cutting off all other information out their which you may find interesting, and I can see how this could be frustrating and Eli and co would want to change this but just leave me out of it!! Simple as that im happy for the time being in my bubble. 


Till next time….



” Facebook has more than 1.6 billion visitors a week and if Facebook were a country, it would be the third largest country in the world. “

“18-34 years old Facebook users, which is the 48% of all Facebook users, check their profile page as soon as they wake up in the morning.”

“Facebook is translated to over 70 different languages.”

” 425 million Facebook users are on mobile and they are twice as active than non-mobile users.”

Above are a few jaw dropping facts about Facebook to set the scene. So Is Facebook taking over our lives?? I believe it is I know personally it’s taking over mine. Now I wouldn’t say i have an addicted personality but their something about “the book”.

I am one of those people though I hate to admit it that check my account first thing in the morning even before my emails or on  a college day my timetable I even have it opened on the other tab as i write this so the proof is in the pudding don’t you think. I know a bit ridiculous but in my defence I am not one of those people who put up stupid repetitive statuses constantly but I could name a few of my ” Facebook friends” that do I hope. I think it’s the fact that If I don’t log in that I maybe missing out on something, some bit of news etc. If I had to take a guess on the number of times I log on I would say roughly 10 times a day maybe more. When I was thinking what I was going to write for this blog entry and how I was going to approach it so I decided to try do a fast so to speak for Facebook and I’m ashamed to say I lasted literally 6 hours and the only reason I lasted that long was because I was out where I have no internet.

The growth in  smart phone users has also led to the increase in Facebook addicts I believe with  some people seemingly have their phones in their hands at all time and subsequently Facebook opened aswell checking for if their status has gained any like’s looking for acceptance from peers who they may not even be close with, and subjecting people to information they do not want to know. 

 Communicating through this media in the end can’t be good as eventually people will not be able to talk face to face and social skills will continue to degrade with eventually people won’t be able to talk without a monitor in front of them. Maybe even someday someone will get treatment for this addiction ha but like it’s predecessors before it in the social media game, bebo etc. How long till Facebook is replaced and what can the do to stop it.  This brings me on to my final point being the unveiling of new features to keep it fresh


Just to note 

Till next time


“Apps are dead long live mobile”


“Apps are dead long live mobile”.

Now in my opinion this is a very bold statement to say. I would have to disagree with it. People use app’s everyday from purchasing music to food & drink to accessing their bank accounts.  An example of how useful apps can be is the Airlingus app where a person can book a flight and also check in through this. Now you will hear the argument from some people that Apps change the interaction with brands and that 1 in 4 apps are only used once , and some App’s are downloaded just for the novelty factor and to a certain extent they would be right but  According to Localytics’ analysis, about 31% of mobile users opened up their apps at least 11 times or more over a nine-month period, up from 26% a year ago proving that not all Apps are trivial.

With the above information I hope it will make you think about it my point without dismissing Apps with a statement like the above “Apps are dead long live mobile” but i believe App creators will have to kick it up a notice. 

With the advance in mobile technology they will have some real competition.

Last year 6.5 billion mobile devices where sold with 1 billion being smartphones and an expected 840million to be shipped in 2013.By the year 2014 more people will be accessing the internet from phone’s than PC’s. We see that people purchasing products in a shop with smartphones, 44% of these will compare prices . A whopping 74% of purchasers will look at the product online before purchasing. We see smartphone users admit to this with 53% admitting to showrooming.

With the advances in mobile purchasing paying through PSMS and DCB i.e. paying through credit soon your phone will act like a mobile wallet. 

With all the above points it looks to be an exciting time for mobile users with more and more sites online becoming mobile friendly like that of AIB etc and with the future possibllities seeming endless and who know’s the above statement may be proven through.